Big Mac� Philanthropy Index to Launch at the 2013 AFP International Conference on Fundraising - Press - AFP

Big Mac� Philanthropy Index to Launch at the 2013 AFP International Conference on Fundraising - Press - AFP: Big Mac� Philanthropy Index to Launch at the 2013 AFP International Conference on Fundraising

The Management Centre (=mc), along with data collected from almost 40 of their colleagues internationally, volunteers from the International Federation of Red Cross and Red Crescents, UNICEF, and YOU (yes, you!), have created the Big Mac� Philanthropy Index. This index will focus on a number of standard measurements of giving and demonstrate how many Big Macs it takes to get there.

This super-sized idea is set to launch in San Diego on April 8, smack-dab in the middle of AFP’s International Conference on Fundraising!