Pondering the Swirl: Thoughts on Trends from the 50th AFP International Conference on Fundraising | Patton McDowell & Associates Blog: It’s Not About You…
A tangible thread through many of the sessions I attended was that development professionals too often lead communication with details about the organization, when they really should be leading with their cause and the way to affect positive outcomes. In Derrick Feldman’s Engaging the Next Generation Donor, this point was made very clearly as it relates to Millennials, who are disinterested in the trappings of organizational culture and want to cut through to how they can engage and make a difference. This was echoed by Monday’s Keynote Address (Four For Change) with young philanthropists who demonstrated how need and outcome messaging can mobilize peers to tackle the world’s most pressing problems. Hard not to get emotionally connected to the story and pure joy of Emmanuel Jal, who may have been representing a nonprofit organization in his address, but that was entirely besides the point.
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